About olives

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All about olives

Olives seem simple, but the difference between "just delicious" and "wow, these are real olives" almost always lies in the harvesting time and processing . On this page, we explain it clearly—including scientific background and sources.

What are table olives?

Table olives are the fruits of the olive tree ( Olea europaea ) that have been prepared so that they can be eaten raw. On the tree, olives are usually too bitter to eat raw, mainly because of oleuropein — a natural bittering substance that is not "unhealthy" but does have an intensely bitter taste. [1]

Remember: Good olives are not “made by a flavor,” but by a combination of variety (cultivar) , harvest time , and processing . [2]

Green, purple or black: what does the color say?

Green and purple (black) olives don't come from different trees. They're the same olives in different stages of ripening. Green indicates a young olive, and the riper the olive, the more purple it becomes. The basic rule is: an olive starts green (-August) → purple patches (Sept/Oct) → purple (Nov/Dec). → almost black (Dec/Jan). Black olives are therefore the same olive as the green variety, only harvested later.

Black olives in the supermarket

Many black olives in the supermarket are originally green olives that have been artificially blackened through an industrial process. This process is faster, and naturally ripened black olives are soft and fragile, making them more difficult to process and pit mechanically. Naturally ripened black olives also have a different, deeper, sweeter flavor, are irregularly colored, and wrinkled. Consumers prefer all olives to be the same color and have a firm, black olive. Therefore, the green, firm olives are blackened through oxidation and color fixation with iron gluconate (E579) or iron lactate (E585).

Picked greener

  • Often firmer structure
  • More “tension”: more bitter, fresher
  • Can be intense and pronounced

Picked later (purple/darker)

  • Often softer and rounder
  • Less sharp bitter
  • More "sweet"/mild character

Note: Color alone doesn't tell the whole story — processing method and salt/fermentation ultimately determine the flavor profile.

Invaiatura: the ideal transition moment

Invaiatura (also called veraison in Dutch) is the Italian term for the stage in the ripening of olives (and grapes) when they change color. This process is particularly crucial in viticulture and the olive harvest. Invaiatura is the stage at which an olive begins to change color from green to purple : the start of ripening. This is a popular harvest time for olives because it often achieves a nice balance of bite, aroma, oil content, and bitterness .

Why invaiatura often tastes better:
Harvested too early, an olive can be hard and sharply bitter; harvested too late, it can become soft and flat. Invaiatura falls right in between—often the point where texture and flavor are optimally balanced .

In southern Italy (such as Puglia and parts of Sicily), invaiatura often falls in the autumn , usually around October (but this shifts by year and location).

Debittering & Preserving: Brine/Fermentation vs. Fast Methods

1) Traditional: directly in brine (salamoia) and (often) fermentation

Many quality olives are placed directly in brine . This is often followed by a natural fermentation process in which lactic acid bacteria play a role. This process takes time (weeks to months), but often preserves the "olive character" and can produce more complex flavors. [2][3]

2) Faster: Industrial. First debitter with drain cleaner (NaOH), then brine.

A common rapid method (e.g., "Spanish-style") uses a short treatment with an alkaline solution (drain cleaner) to break down oleuropein more quickly. The olives are then brined/fermented. This is efficient and scalable, but often produces a different flavor and texture profile than slow-curing methods. [2][3][4]

Disadvantage of industrial treatment

The industrial treatment to rapidly ripen and blacken green olives has a significant negative effect on the amount of bioactive substances.
Although the olives remain safe for consumption, the accelerated process changes their chemical composition.
  • Loss of polyphenols: The treatment with a lye bath (sodium hydroxide) and the subsequent oxidation with oxygen breaks down a large part of the natural antioxidants. Naturally ripened olives (such as Kalamata) often contain almost twice as many polyphenols like the industrially blackened variants.
  • Breakdown of vitamins: Intensive processing and heating can also reduce levels of vitamin E and other healthy plant substances (such as tocopherols) by as much as 68% to 80%.
  • Less complex fermentation: Natural olives undergo a slow ripening or fermentation process lasting months, which is beneficial for the formation of compounds that are good for gut flora. This is largely absent in the "fast" black olive.
  • Increase in iron: There is one substance that actually increases: the iron content. This is due to the addition of iron gluconate (E579) to fix the black color, making these olives technically richer in iron than green olives.

Conclusion: If you're eating olives for the health benefits of antioxidants and polyphenols, it's better to choose naturally ripened olives, which are often brownish/purple in color. Naturally ripened olives are more likely to have a pit because this keeps the olive firm.

Taste & Texture: How Do You Taste Quality?

What you often see with better olives

  • Firm bite (not mushy)
  • Pure olive flavor , not just “salty”
  • Elegant bitterness (no sharp “chemical” note)
  • Aromas appropriate to the variety (e.g. fruity, spicy, almondy)

What to look for in the ingredients list

  • Short is often better: olives, water, salt
  • Possible acidity regulators (citric acid/lactic acid) are normal for table olives
  • Be aware of “taste masks” that make everything taste the same

Tip: Let the olives sit at room temperature for 10–15 minutes before serving; this will help release their aroma better.

Tip: If you find olives in salt water too salty straight from the jar, rinse them first or let them soak in water for a few minutes.

Nutrition & Health: What Can (and Can't) Say?

Olives are a great addition to a Mediterranean diet —especially when used as an alternative to less healthy snacks. They provide primarily fat (often high in monounsaturated fatty acids) and contain bioactive compounds like polyphenols. The exact composition depends on the variety and processing. [2][5]

Key Takeaway: Olives are not a supplement. Most evidence for health benefits comes from research on the whole diet (Mediterranean diet), not from one "miracle product." [6]

What does research say specifically about table olives?

Reviews describe that potential benefits are mainly related to fatty acid profile, vitamin E and polyphenols (including hydroxytyrosol compounds), but also emphasize that processing influences composition. [5]

And studies on one olive variety, such as Nocellara?

For example, there is a small pilot study on Nocellara del Belice table olives that examined biomarkers around oxidative stress/inflammation and body composition. Such studies are interesting, but remain small and do not provide evidence for concrete claims such as "weight loss from olives". [7][8]

Practical, honest takeaway

  • Think of olives as real food within a conscious diet.
  • Watch out for salt: Table olives can be high in salt — portion size is key.
  • For taste and quality: choose variety + good processing (brine/fermentation).

Storage & serving

Unopened

  • Store in a cool, dark place.
  • Keep away from heat sources and direct sunlight

After opening

  • Always keep refrigerated
  • Use clean cutlery (hygiene = taste + quality)
  • Follow the manufacturer's guideline per product for the best quality

Frequently Asked Questions

Are green and black olives always the same olives?

Often, yes: color usually depends on ripening (and processing). But most "black" olives you can buy in the Netherlands are industrially colored to make green olives black.

Why do olives need to be debittered?

Due to oleuropein and related bitter compounds, olives are usually too bitter on the tree. Processing (brine/fermentation or other methods) makes them edible and determines the flavor profile. [1][2]

What does invaiatura mean?

Invaiatura is the transitional stage when the olive begins to turn from green to purple. This often creates a beautiful balance between firm bite, aroma, and elegant bitterness—precisely the character many connoisseurs appreciate.

Why do some olives taste “flat”?

This could be due to harvest time (too late), variety, or rapid processing that quickly removes bitterness but also reduces nuance. It remains a combination of cultivar, ripening, and method.

Sources

We refer as much as possible to primary or authoritative sources (IOC, PubMed/PMC, peer-reviewed reviews, NEJM).

  1. International Olive Council – Table olives (oleuropein, debittering, brine/alkali).
    https://www.internationaloliveoil.org/olive-world/table-olives/ :contentReference[oaicite:0]{index=0}
  2. Conte et al. (2020) – Table Olives: An Overview on Effects of Processing on Nutritional and Sensory Properties (review, PMC).
    https://pmc.ncbi.nlm.nih.gov/articles/PMC7231206/ :contentReference[oaicite:1]{index=1}
  3. Perpetuini et al. (2020) – Table Olives More than a Fermented Food (fermentation, methods).
    https://pmc.ncbi.nlm.nih.gov/articles/PMC7073621/ :contentReference[oaicite:2]{index=2}
  4. Anagnostopoulos et al. (2022) – Current Status, Recent Advances, and Main Challenges on Table Olive Processing (Frontiers).
    https://www.frontiersin.org/articles/10.3389/fmicb.2021.797295/full :contentReference[oaicite:3]{index=3}
  5. Rocha et al. (2020) – Table olives and health: a review (Cambridge / Journal of Nutritional Science).
    https://www.cambridge.org/.../A1598E4986C34D96878EAAB8388BBC1B :contentReference[oaicite:4]{index=4}
  6. Estruch et al. (2013, 2018) – PREDIMED (NEJM): Mediterranean diet + extra virgin olive oil and cardiovascular outcomes.
    https://www.nejm.org/doi/full/10.1056/NEJMoa1200303 :contentReference[oaicite:5]{index=5}
    https://www.nejm.org/doi/full/10.1056/NEJMoa1800389 :contentReference[oaicite:6]{index=6}
  7. Accardi et al. (2016) – Nutraceutical effects of table green olives: a pilot study with Nocellara del Belice olives (PMC).
    https://pmc.ncbi.nlm.nih.gov/articles/PMC4822236/ :contentReference[oaicite:7]{index=7}
  8. PubMed record of Accardi et al. (2016) (useful for referencing).
    https://pubmed.ncbi.nlm.nih.gov/27053940/ :contentReference[oaicite:8]{index=8}

Disclaimer (short and sweet): The information on this page is intended for general information purposes only and does not replace medical advice. Olives are a good addition to a healthy diet, but are not a medicine or supplement.